Creating a Cat-Friendly Home with Frame Your Feline
Featured on The Pet health Junkies Podcast
When it comes to creating a happy home for cats, vertical space matters.
Kristina and Brian of Frame Your Feline recently joined The Pet Health Junkies Podcast to talk about cat enrichment, multi-cat households, fostering, rescue work, and how a frustrating experience with ugly carpeted cat furniture eventually led to the creation of Frame Your Feline.
In this episode, they share the story behind the brand, discuss why cats instinctively crave elevated spaces, and explain how thoughtfully designed cat furniture can improve both feline wellbeing and home aesthetics.
Whether you’re a lifelong cat parent, involved in rescue work, or simply trying to create a more cat-friendly home, this episode is packed with insight, humor, and practical advice.
👇 Watch the full podcast here.
About the Episode
During the conversation, Kristina and Brian discuss the origins of Frame Your Feline — from living in a 1920s Los Angeles apartment with an ugly carpeted cat tree to developing a modular wall-mounted feline enrichment system that transforms cats into “living meowsterpieces.”
The discussion explores:
Why cats instinctively seek vertical space
The difference between “tree dwellers” and “bush dwellers”
How elevated spaces help reduce stress in multi-cat homes
The importance of feline enrichment
Why most cat furniture is aesthetically disappointing
The role foster photography plays in cat adoption
How Frame Your Feline helps rescue cats get adopted faster
Mission Meow and supporting feline rescue organizations
Designing cat furniture that’s both functional and beautiful
The episode also dives into the realities of rescue work, fostering, senior cats, and the emotional side of helping animals find safe, loving homes.
The Story Behind Frame Your Feline
The idea for Frame Your Feline began after Kristina and Brian were gifted a large carpeted cat tree while living in Los Angeles.
The problem?
It was bulky, unattractive, difficult to clean, and completely clashed with the aesthetic of their home.
At the same time, they were becoming increasingly interested in “catification” concepts popularized by Jackson Galaxy — especially the importance of vertical territory for cats.
After moving into their first home, the concept evolved:
What if cat shelves could also function as artwork?
What started as sketches on napkins eventually became a fully realized product system combining:
vertical feline enrichment
interchangeable artwork
modular wall layouts
home décor aesthetics
and rescue-focused functionality
The very first prototypes were handmade by Brian’s father ~ an engineer and master woodworker ~ before the product eventually evolved into the modern Frame Your Feline system used today.
Why Vertical Space Matters for Cats
Cats are both predators and prey animals.
Because of this, elevated territory helps them:
feel secure
observe their environment safely
decompress in multi-cat homes
avoid overstimulation
and satisfy natural climbing instincts
Throughout the episode, Kristina and Brian explain how vertical spaces became especially important after having their son Jackson, giving their cats a safe elevated area away from noisy toys and household activity.
They also discuss how thoughtfully designed cat walls can:
reduce stress
prevent territorial conflict
encourage exercise
discourage counter surfing
and create safer pathways throughout the home
Unlike cramped “step shelves” often found online, Frame Your Feline units are intentionally designed to allow cats to comfortably lounge, stretch, perch, and relax.
Helping Foster Cats Get Adopted Faster
One of the most impactful parts of the conversation focuses on rescue and foster work.
Over the past two years, Kristina and Brian have helped place more than 140 foster cats and kittens through rescue partnerships and adoption efforts.
During that process, they noticed something important:
Most shelter and adoption photos don’t accurately capture a cat’s personality.
Using Frame Your Feline setups, they began photographing foster cats in visually engaging, elevated environments ~ creating more professional adoption photos and promotional materials for rescues.
The result:
more eye-catching Petfinder listings
better adoption flyers
improved social sharing
and faster adoption interest
They also revealed upcoming “Adopt Me” artwork panels specifically designed for foster homes, rescue organizations, and cat cafés.
Functional for Cats. Beautiful for Humans.
One of the strongest themes throughout the episode is the idea that cat furniture shouldn’t force homeowners to sacrifice aesthetics.
Traditional cat trees are often:
bulky
carpet-covered
difficult to clean
visually overwhelming
and poorly integrated into modern homes
Frame Your Feline was designed differently.
The system combines:
interchangeable Artwork Panels
interchangeable Frame Styles
modular layouts
scratch-friendly surfaces
non-porous materials
and customizable installations
The result is cat furniture that feels more like integrated home décor than traditional pet equipment.
As Barbara Corcoran famously noted during the company’s appearance on Shark Tank:
“It’s furniture.”
Key Takeaways
Cats instinctively seek elevated spaces for safety and comfort
Vertical territory is especially important in multi-cat homes
Cat furniture can improve feline wellbeing without sacrificing aesthetics
Frame Your Feline combines cat enrichment with interchangeable artwork
Better foster photography can help cats get adopted faster
Rescue organizations benefit from visually engaging adoption materials
Cats often naturally gravitate toward elevated enclosed spaces without training
Modular layouts help create safer movement paths for multiple cats
Senior cat adoption deserves more awareness and support
Small rescue organizations often rely heavily on volunteers and community support
Notable Quotes
“No more boring cat shelves are allowed in your house.”
“Cats don’t realize they’re posing because they’re looking out.”
“Functional for the cat and functional for the human.”
“Cats are like tattoos. You can’t just have one.”
“We wanted something that would last forever.”
About Frame Your Feline
Frame Your Feline creates premium wall-mounted feline enrichment furniture designed to turn cats into living works of art.
Each system combines:
elevated cat shelving
interchangeable Artwork Panels
customizable Frame Styles
and modular layouts
The result is a cat-friendly environment that enhances both feline wellbeing and home aesthetics.
The company is also actively involved in:
rescue and foster efforts
feline adoption advocacy
Mission Meow
and community fundraising for cat-focused nonprofits.
