Art, Cats & How A Family Revolutionized Cat Trees
Featured on Covered in Pet Hair with Isabelle Alvarez Arata
Kristina & Brian joined the Covered in Pet Hair webcast to discuss the story behind Frame Your Feline, the inspiration that transformed traditional cat trees into living works of art, and how creativity, rescue advocacy, and interior design collided to create one of the most unique cat products on the market.
From cat enrichment and interchangeable artwork panels to CatCon adventures and the rise of “Jack the Cat,” this conversation blends humor, design philosophy, and feline obsession into an unforgettable interview.
👇 Watch the full podcast here.
About the WEBCAST
During this fun and wide-ranging conversation with host Isabelle Alvarez Arata, Kristina & Brian dive deep into the origin story of Frame Your Feline and explain how a smelly, carpet-covered cat tree ultimately inspired an entirely new approach to feline furniture.
Topics covered include:
The “aha moment” that sparked Frame Your Feline
Why traditional cat trees often clash with modern homes
How interchangeable artwork panels transformed the product
Designing cat furniture that’s functional and beautiful
The influence of museums, fine art, and interior design
How the product helps rescue cats stand out in adoption photos
The rise of “Jack the Cat” at CatCon
Why cats naturally gravitate toward the frames
The challenge of art licensing and copyright
Building a creative business as artists and entrepreneurs
The episode also explores the emotional side of pet ownership, rescue work, and the joy that comes from creating spaces where both cats and humans can thrive together.
The Story Behind Frame Your Feline
The conversation traces the origins of Frame Your Feline back to a frustrating reality many cat owners know all too well: ugly cat furniture. After dealing with a worn-out cat tree that smelled terrible and clashed with their home décor, Kristina & Brian began imagining a better solution.
While hanging artwork in their home, Kristina posed a simple but revolutionary idea:
“Why don’t we frame our cat?”
That single moment sparked the development of a fully wall-mounted feline display system that blends:
Real framing materials
Cat enrichment
Interchangeable artwork
Museum-inspired aesthetics
Interior-friendly design
The result is a product that transforms cats into “living meowsterpieces.”
Why The Artwork Panels Matter
One of the biggest discussion points in the webcast is the interchangeable Artwork Panel system — a feature that allows owners to swap backgrounds seasonally, stylistically, or even to better complement their cat’s fur color.
The panels include themes such as:
Fantasy worlds
Luxury interiors
Landscapes
Aquarium-inspired scenes
Seasonal collections
Fine-art-inspired environments
The hosts also discuss how bright backgrounds can help rescue organizations photograph darker-colored cats more effectively for adoption listings.
CatCon, Costumes & “Jack the Cat”
The webcast also highlights one of the brand’s most memorable additions: “Jack the Cat,” Kristina & Brian’s son, who became a full-fledged feline mascot during CatCon appearances.
Complete with:
Cat costumes
Face paint
Ears and tails
Photo-op signs
Roblox and Minecraft networking cards
Jack quickly became a fan favorite at conventions and trade shows, helping introduce families and children to the Frame Your Feline brand in a playful and unforgettable way.
Functional For Cats. Beautiful For Humans.
Throughout the webcast, Kristina & Brian repeatedly return to one core philosophy:
Cat furniture should not feel like a compromise.
Frame Your Feline was designed to:
Enhance vertical space
Encourage feline confidence
Reduce clutter
Elevate interior aesthetics
Replace bulky carpeted cat trees
Integrate seamlessly into modern homes
The system is also:
Easy to clean
Non-porous
Non-toxic
Recyclable
Built using real framing materials
Key Takeaways
Frame Your Feline began as a response to unattractive traditional cat trees
The idea was inspired while hanging artwork in the founders’ home
Interchangeable Artwork Panels became a defining feature of the brand
Cats naturally gravitate toward the framed environment
The product blends cat enrichment with premium interior design
Rescue organizations can use bright panels to improve adoption photography
The system was engineered for easy installation and durability
The founders’ creative backgrounds heavily shaped the product’s identity
CatCon played a major role in introducing the brand to the public
The brand continues expanding through artwork collections and new frame styles
Notable Quotes
“Why don’t we Frame our cat?”
“Your cat becomes a beautiful work of meowsterpiece.”
“Function and form — which is what art is really, in many ways.”
“Cats naturally feel protected in the Frame — like they’re in a box.”
About Frame Your Feline
Frame Your Feline creates wall-mounted feline furniture systems that transform cats into living works of art.
Each Feline Frame Set combines:
Elevated cat lounging
Interchangeable artwork
Museum-inspired framing
Modular aesthetics
Functional enrichment
Designed for both cats and humans, the system merges fine art, interior décor, and feline behavior into one immersive experience.
