Picture Perfect Cats with Brian Vermeire & Kristina Hughes

 

Featured on Community Cats Podcast

Kristina Hughes and Brian Vermeire joined Stacy LeBaron on the Community Cats Podcast to discuss rescue work, fostering, entrepreneurship, cat enrichment, and the story behind the invention of Frame Your Feline โ€” a wall-mounted feline furniture system designed to transform cats into living works of art. The episode explores everything from rescue advocacy and cat behavior to ugly cat trees, website design, fostering, and why cats naturally gravitate toward enclosed elevated spaces.

 

๐Ÿ‘‡ Listen the full podcast here.

 
 

About the EPISODE

Hosted by Stacy LeBaron, this conversation dives into the personal and professional lives of Kristina & Brian โ€” from their rescue efforts and entrepreneurial background to the creation of Frame Your Feline.

Topics discussed include:

  • Rescue and fostering experiences

  • Community cat advocacy

  • The problems with traditional cat trees

  • Designing cat furniture for real homes

  • Website design and entrepreneurship

  • Why cats love enclosed spaces

  • The psychology behind feline enrichment

  • How Frame Your Feline evolved from prototype to product

  • Helping rescue cats get better adoption photos

  • The importance of making cat products both functional and beautiful

The episode balances humor, rescue passion, and practical product design while highlighting the emotional connection people share with cats.


From Cat Trees to Cat Art

The origins of Frame Your Feline began after Kristina & Brian became increasingly frustrated with traditional carpeted cat trees.

The problems were familiar:

  • Difficult to clean

  • Bulky

  • Visually unattractive

  • Full of carpeting that trapped odors and fur

  • Destined for landfills after only a few years

After unsuccessfully trying alternative enrichment products โ€” including a cat exercise wheel that none of their cats would use โ€” they began brainstorming a new idea.

What if cat shelves and framed artwork could become one integrated system?

That simple question eventually evolved into Frame Your Feline.


Why Cats Love The Frames

One of the most fascinating parts of the conversation focuses on feline behavior.

Kristina & Brian discovered that cats instinctively gravitated toward the frames because the structure creates the psychological feeling of being inside a box โ€” despite remaining visually open on all sides.

The result:

  • Cats lounge comfortably

  • Groom themselves

  • Sleep inside the frames

  • Observe household activity

  • Watch birds through windows

  • Naturally pose for photos

The founders repeatedly describe the system as becoming a โ€œmagnetโ€ for cats throughout the home.


Built With Real Homes In Mind

Unlike traditional cat furniture, Frame Your Feline was intentionally designed to complement modern interiors instead of dominating them visually.

The system combines:

  • Wall-mounted shelves

  • Premium framing materials

  • Interchangeable artwork

  • Modular layouts

  • Durable construction

  • Easy-clean surfaces

The episode also highlights the engineering process behind the product, including Brianโ€™s father helping test:

  • Structural integrity

  • Torque resistance

  • Jump impact

  • Weight support

  • Long-term durability


Rescue, Fostering & Community Cats

Because this episode appeared on the Community Cats Podcast, a large portion of the conversation focuses on rescue work and community cat advocacy.

Kristina & Brian discuss:

  • Trapping and neutering a stray named Scrappy

  • Foster-to-adopt experiences

  • Living with multiple rescue cats

  • The emotional reality of abandoned animals

  • The importance of community involvement

  • Their long-term dream of supporting spay/neuter initiatives

They also explain how Frame Your Feline can help shelters and rescues capture better adoption photography by naturally encouraging cats into visually engaging poses.


Designed To Be Easy

The podcast also explores the installation process behind Frame Your Feline.

To simplify installation for everyday cat owners, the system includes:

  • A leveling template

  • Drill guides

  • Step-by-step instructions

  • Video walkthroughs

  • Beginner-friendly installation support

Kristina even jokes about never having used a drill before filming the installation videos herself.

The goal:
Make installation feel approachable instead of intimidating.


Key Takeaways

  • Frame Your Feline was created as an alternative to traditional cat trees

  • Cats naturally gravitate toward enclosed elevated spaces

  • The frames provide cats with a โ€œsafe boxโ€ feeling

  • Traditional cat trees often become difficult to clean and maintain

  • The product was engineered for durability and safety

  • The system blends feline enrichment with home dรฉcor aesthetics

  • Rescue organizations can benefit from improved cat photography

  • The founders are deeply involved in rescue and fostering efforts

  • The installation process was intentionally simplified for beginners

  • The product was extensively beta tested with real cat families


Notable Quotes

โ€œCat trees are an abomination.โ€

โ€œFrame Your Feline becomes a magnet.โ€

โ€œThey feel safe and secure like theyโ€™re in a box.โ€

โ€œThe cats are using it every single day.โ€

โ€œItโ€™s all of those thingsโ€ฆ and itโ€™s just not ugly and carpeted.โ€


About Frame Your Feline

Frame Your Feline creates premium wall-mounted feline furniture systems designed to turn cats into living works of art.

Each system combines:

  • Elevated feline enrichment

  • Interchangeable artwork

  • Real framing materials

  • Modular layouts

  • Modern home aesthetics

The company also actively supports:

  • Rescue efforts

  • Fostering

  • Community cat advocacy

  • Adoption awareness

  • Better cat photography for shelters and rescues


 
OneBite Creative

At OneBite Creative we do Web Design (Squarespace Specialists), Graphic Design, Video Production/Editing, Social Media Management and PR!

http://www.OneBiteCreative.com
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Episode 172: Frame Your Feline