Episode 172: Frame Your Feline
Featured on Cattitude – The #1 Cat Podcast About Cats As Pets
Kristina & Brian joined Michelle Fern on Cattitude to discuss the invention of Frame Your Feline, the surprising inspiration behind the product, and how cats naturally transformed into “living artwork” once the first prototypes were installed.
The episode dives into the challenges of traditional cat furniture, the psychology behind why cats love the frames, and how interchangeable Artwork Panels turned a simple idea into an entirely new category of feline enrichment and home décor.
👇 Listen to the full podcast here.
About the EPISODE
Host Michelle Fern immediately describes Frame Your Feline as one of those rare inventions that makes people say:
“Why didn’t I think about that?”
Throughout the conversation, Kristina & Brian explain how the product combines:
Elevated cat enrichment
Museum-inspired framing
Interchangeable artwork
Interior design aesthetics
Social-media-ready photography
The episode also explores:
Why cats instinctively jump into the frames
How the system replaces bulky carpeted cat trees
The engineering behind the wall-mounted installation
The rise of customizable Artwork Panels
How Frame Your Feline helps owners capture better photos of their cats
What Is Frame Your Feline?
During the podcast, Brian describes the system as:
“An actual Art Frame… attached to floating shelves… where the cat jumps into the Frame and becomes the artwork.”
Each Feline Frame Set includes:
Two wall-mounted shelves
A premium interchangeable frame
A carpeted lower shelf
Sliding Artwork Panels
Cats naturally perch inside the Frame while owners can swap themed backgrounds ranging from:
Paris cafés
Scenic landscapes
Holiday themes
Fantasy worlds
City streets
Seasonal artwork
Custom family imagery
How The Idea Started
The origins of Frame Your Feline began years earlier while Kristina attempted to stage elaborate cat photos with costumes and seasonal backdrops.
Like many cat owners, the experience became:
Frustrating
Chaotic
Scratch-filled
Completely uncooperative
At the same time, the couple was growing increasingly unhappy with traditional cat trees, especially after realizing how difficult they were to clean and maintain.
The breakthrough came when they combined:
Their love of interior design
Their experience hanging gallery walls
Their desire for cleaner cat furniture
Their obsession with creative cat photography
The result became a system where the background acts as the “costume,” while the cat remains comfortable, confident, and naturally expressive.
Why Cats Love The Frames
One of the most fascinating moments in the podcast is the discussion around feline psychology.
The founders discovered that cats immediately gravitated toward the frames because the structure mimics the feeling of being safely enclosed in a box.
Even though the frame is open:
Front
Back
Top
Bottom
…cats still perceive it as a protected vertical space.
That natural comfort leads to:
Better posing
Better eye contact
Easier photography
Relaxed feline behavior
More natural expressions
Designed For Real Homes
The episode repeatedly emphasizes that Frame Your Feline was intentionally designed to blend into modern interiors — something traditional cat trees rarely accomplish.
Frame options discussed include:
Gallery Gold
Contemporary Silver
Traditional Cherrywood
The frames use real professional framing materials and are designed to feel like legitimate wall art instead of pet furniture.
Michelle Fern repeatedly notes how visually elevated the product feels compared to standard cat furniture.
Installation & Engineering
Michelle also asks practical questions many cat owners have:
Is installation difficult?
Can it support large cats?
Is it safe?
Kristina explains that the system includes:
A wall template
Built-in leveling guidance
Stud placement indicators
Step-by-step videos
Beginner-friendly installation support
The frames are engineered to support cats up to approximately 25 pounds and have been successfully tested with large Maine Coons and multi-cat households.
Artwork Panels & Creative Expansion
Another major topic throughout the episode is the Artwork Panel system.
The panels:
Slide in and out easily
Are scratch resistant
Waterproof
Semi-rigid
Designed for repeated use
The founders also discuss:
Working with contributing artists
Licensing artwork
Creating custom panels
Supporting photographers and painters
Building a creative community around cats and art
Key Takeaways
Frame Your Feline transforms cats into living artwork
The system combines cat enrichment with premium interior design
Cats naturally gravitate toward the frame structure
Artwork Panels replace the need for uncomfortable cat costumes
The system supports social-media-ready cat photography
Installation was intentionally designed to be beginner friendly
Large cats, including Maine Coons, can safely use the frames
The Artwork Panel ecosystem continues expanding with new themes
The founders work with photographers and artists to grow the collection
The brand was built from a genuine frustration with traditional cat trees
Notable Quotes
“The cat sits there and looks out at you and they look like a piece of art.”
“The background is kind of the costume.”
“Cats need vertical space.”
“They feel like they’re in a box.”
“This is the most amazing idea for cats since the cat tree.”
About Frame Your Feline
Frame Your Feline creates premium wall-mounted feline furniture systems that transform cats into interactive works of art.
Each Feline Frame Set is designed to:
Encourage climbing and vertical enrichment
Enhance interior spaces
Replace bulky carpeted cat furniture
Create unforgettable cat photography moments
Celebrate feline personalities through art
